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Category : GE

What is Branding? An Introduction by Freddy J. Nager

BRANDING – An Introduction by Freddy J. Nager   "This is not a brand," from The Brand Gap by Marty Neumeier A logo is not a brand. A logo is a symbol that represents the company, just like your photo represents you. A logo is just one of the many factors that make up a brand, and it's not even the most important one. So what is a brand? There are as many definitions of "brand" as there are marketing books and marketing professors. Here is the definition that I have found most effective in discussing brands with clients. A brand... More

GE Power Case Study

Other things to think about as the case are prepared: How big is the market and how much can be penetrated? What is the gross margin? What is the gross margin times the number of customers I can penetrate? Is the total gross margin greater than the investment? No cover page. Additional information to help: The focus is showing analysis using tools similar to those in the GE Case. Use the tools with good commentary. These four products are the focus. Through analysis, your task is to analyze the factors: The Product, Mark... More
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