Other things to think about as the case are prepared:
How big is the market and how much can be penetrated?
What is the gross margin?
What is the gross margin times the number of customers I can penetrate?
Is the total gross margin greater than the investment?
No cover page. Additional information to help:
The focus is showing analysis using tools similar to those in the GE Case.
Use the tools with good commentary.
These four products are the focus. Through analysis, your task is to analyze the factors: The Product, Mark... More
Instructions to the students:
Student must read the case study carefully which is based upon risk management approaches adopted by Rolls Royce company.
Answer the questions given at the end of the case study.
This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have increased its market share in the civil aerospace business. During the 20th century, the development of different means of transport has radically changed the global eco... More