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What is Branding? An Introduction by Freddy J. Nager

BRANDING – An Introduction by Freddy J. Nager "This is not a brand," from The Brand Gap by Marty Neumeier A logo is not a brand. A logo is a symbol that represents the company, just like your photo represents you. A logo is just one of the many factors that make up a brand, and it's not even the most important one. So what is a brand? There are as many definitions of "brand" as there are marketing books and marketing professors. Here is the definition that I have found most effective in discussing brands with clients. A brand is your v... More

Explain the properties of an online community and how it differs from an offline community

Explain the properties of an online community and how it differs from an offline community. What features of popular sites contribute to community building and what prevents community building. Describe an analyse three social sites (NOT including Google, Twitter or Facebook) and explain whether any of them has the potential to be as big as the three largest.   To get answer chat with online assignment adviser More
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