NIFH06V Case Question World billiards has a global following among players, fans, TV audiences, and gamblers. Its televised tournaments are beamed into 140 countries, and it is hugely popular throughout the world, especially in the Far East and India where gambling is a big business. World billiards is organized through national associations which negotiate their agreements with their national TV companies around tournaments sponsored, until recently, by top cigarette brands. Since recent legislation to ban cigarette sponsorship, the nationa... More