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Strategic Marketing

  Strategic Marketing Case Study And Assignment Help

Strategic Marketing Develop a strategic Marketing communication plan for an online/digital problem being faced by an existing organization, a specific product/service or a brand of your choice. All the stages of the strategic marketing communications plan should be covered and existing secondary data from the internet or annual reports can be used to assist the context analysis of the problem. Primary research is not critical to this assignment . you can select any strategic problem of your choice. The brief is deliberately broad to encourage ... More

  You are to create, develop and write a strategic marketing communications plan for an organisation of your choice

Background:   You may be a small business or you may be a group of team members within a department in a larger organisation. Regardless, you will have ideas – perhaps partial and/or a trigger for others to create an idea, or you may be more experienced with a higher level of knowledge and experience, and have a strong feeling for taking a risk and doing something new by way of trialling. This may be for a product, or new channel of distribution, or for a new creative agency, or for a new media plan for an innovative communications veh... More