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MGT301 Zara Case Study and Questions Help
The middle-aged mother buys clothes at the Zara chain because they are cheap, while her daughter aged in the mid-20s buys Zara clothing because it is fashionable. Clearly, Zara is riding two of the winning retail trends – being in fashion and low prices – and making a very effective combination out of it.
The poor, ship-building town of La Coruña in northern Spain seems an unlikely home to an innovator in the fashion industry, but that is where you will find ‘The Cube’, the gleaming, futuristic central command of the Inditex Corporation (Indus... More