MGT3600 Innovation Management ‐ Coursework 1 (20%) Individual Essay
Question 1 (word limit 1000 words)
In the case study Blu‐ray versus HD‐DVD: A standards battle in high‐definition video (Schilling,
2013, pp 65‐66), what factors do you think influenced whether (1) consumers, (2) retailers, and (3)
movie‐producers supported Blu‐ray versus HD‐DVD? Discuss and justify your answer using the
theory behind the selection of dominant designs.
Sample Possible Resources:
Katz, M. L., & Shapiro, C. (1986). Technology adoption in ... More